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Nafasi ya kazi :- Route to Market Specialist at Darsh Industries Limited – Red Gold June 2025

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We are seeking a Route to Market Specialist to lead the implementation and optimization of our Salesforce Automation (SFA) processes. This role is critical in enhancing the efficiency and accuracy of our sales operations by geo-fencing customer outlets, optimizing visitation routes, and delivering insightful performance reports. The ideal candidate will collaborate closely with the sales team, utilize data to drive decision-making, and support the strategic execution of our route-to-market initiatives. This is a high-impact role ideal for someone with a strong background in sales operations and a keen analytical mindset.

Purpose of the Role: To drive salesforce automation processes, accurately manage and geo-fence

customer outlets, optimize visitation routes, enhance efficiency, and deliver

insightful reports for strategic decision-making.

Responsibilities

  • Collaborate closely with the sales team to ensure consistent and

effective utilization of the Salesforce Automation platform.

  • Monitor the accuracy of geo-fenced outlets and regularly update the

database for optimal accuracy.

  • Generate comprehensive reports highlighting key performance

metrics, customer visitation patterns, and route efficiency.

  • Analyze salesforce automation data to identify trends, inefficiencies,

and areas for potential improvement.

  • Provide management with actionable insights and strategic

recommendations based on data-driven analysis.

  • Regularly train sales team members on the effective use of

automation tools and processes.

Qualifications

  • Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
  • 3-5 years experience in sales automation, route optimization, or sales

operations in FMCG or manufacturing sector.

  • Proficiency with Salesforce Automation Tools and Geo-fencing Software.

Key Activities:

  • Full responsibility of Implementing and managing Salesforce

Automation (SFA) systems to support the sales team effectively.

  • Establish and manage geo-fencing for precise tracking and

monitoring of customer outlets.

  • Optimize sales routes by regularly analyzing visitation data to suggest

improvements.

  • Ensure accurate data entry and management of customer and route

information within SFA systems.

  • Identify sales inefficiencies and recommend actionable solutions to

improve overall productivity.

Generic Skills:

  • Strong analytical and problem-solving skills.
  • Proficient in data management, Excel, PowerPoint, and relevant

salesforce automation tools.

  • Effective communication and report generating abilities.

Behavioral Skills:

  • Detail-oriented and accurate.
  • Self-motivated and results-driven.
  • Strong collaborator and team player.
  • Adaptable to changing demands and quick learner.

Ready to optimize efficiency, drive smarter sales routes, and turn data into decisions? Join our team and lead the future of salesforce automation.

Apply now

Email us: [email protected]

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