Retail Lead: Dar & Coast

Job details

• Organization: Vodafone
• Position: Retail Lead: Dar & Coast
• Location: Dar es Salaam, Tanzania
• Requisition ID: 288799
• Date posted: 20 August 2026

Role purpose

The Retail Lead will be responsible for driving commercial growth, digital adoption, customer experience excellence and franchise performance across the Dar & Coast zone.

The role is responsible for translating commercial strategy into high-impact frontline execution across franchise and flagship retail stores. The Retail Lead will help evolve retail outlets beyond traditional sales channels into trusted destinations where customers can discover, understand and adopt connectivity, fintech, devices and other digital services.

Reporting to the Zonal EHOD, the successful candidate will deliver ambitious commercial and customer outcomes through data-led decision-making, strong franchise partnerships, disciplined execution and seamless omnichannel experiences.

The role requires a candidate who combines commercial acumen, digital fluency, customer obsession and the ability to influence performance through partnership.

Roles and responsibilities

The Retail Lead will:

• Drive the delivery of zonal sales, revenue, margin, quality-connection, active-customer, usage and retention targets across franchise and flagship shops.
• Grow a balanced portfolio spanning voice, data, devices, home and fixed propositions, fintech and other digital services, with a focus on customer lifetime value.
• Champion the transformation of stores into technology and digital-services destinations, including the adoption of approved digital sales, assisted-service and self-service tools.
• Use dashboards, customer insights, retail analytics and market intelligence to identify trends, improve conversion, prioritise interventions and unlock local growth opportunities.
• Lead controlled pilots and test-and-learn initiatives for new products, digital journeys, automation and shop formats, capturing lessons and supporting successful scale-up.
• Deliver simple, inclusive and high-quality omnichannel customer journeys, strengthen first-contact resolution and support customers with different levels of digital confidence.
• Build high-performing franchise partnerships through clear expectations, regular governance, coaching, capability development and timely corrective action.
• Ensure strong operational execution, including:
  • Stock availability
  • Device availability
  • SIM availability
  • M-Pesa float availability
  • System readiness
  • Audits
  • Reconciliations
  • Brand standards
• Embed customer consent, responsible selling, data privacy, cybersecurity awareness, fraud controls, regulatory compliance and ethical conduct in daily retail operations.

Qualifications and experience

Candidates must have:

• A bachelor’s degree or advanced diploma in Business, Sales, Marketing, Retail Management, Technology, Digital Commerce or a related discipline.
• At least three years of relevant experience in retail, sales, channel, franchise, fintech, digital services or customer operations, with evidence of target delivery and partner influence.
• Strong commercial judgement and practical experience in:
  • Retail sales leadership
  • Customer journey management
  • Channel execution
  • Negotiation
  • Partner management
• Digital fluency and an understanding of fintech and digital services, supported by confidence in using dashboards, analytics, CRM, digital sales or business-intelligence tools.
• The ability to interpret performance data, identify root causes and translate insights into focused commercial and operational action.
• Strong planning, prioritisation, problem-solving, stakeholder management, presentation and change-leadership capabilities.
• A high level of integrity, with sound awareness of responsible selling, privacy, fraud, cybersecurity, regulatory requirements and operational controls.

Not a perfect fit?

Worried that you do not meet all the desired criteria exactly? At Vodafone, we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background.

If you are excited about this role but your experience does not align exactly with every part of the job description, you are still encouraged to apply. You may be the right candidate for this role or another opportunity. 

About Vodafone

Vodafone is a leading international telecommunications company serving millions of customers. The company believes that connectivity is a force for good. When used for the things that truly matter, it can improve people’s lives and the world around them.

Through its technology, Vodafone empowers people by connecting everyone, regardless of who they are or where they live. The company also works to protect the planet while helping its customers do the same.

Belonging at Vodafone is not merely a concept; it is lived, breathed and cultivated through everything the company does. Successful candidates will become part of a global and diverse community comprising people with different minds, abilities, backgrounds and cultures.

Vodafone is committed to increasing diversity, ensuring equal representation and creating a workplace where everyone feels safe, valued and included.

Accessibility and reasonable adjustments

If you require reasonable adjustments or have an accessibility request as part of your recruitment journey, such as extended time or breaks between online assessments, please consult the Vodafone application adjustments guidance.

How to apply

Interested and qualified candidates should submit their applications through Vodafone’s official recruitment portal.
CLICK HERE TO APPLY