Mwananchi Communications Limited (MCL), a subsidiary of the Nation Media Group (NMG), is Tanzania’s leading independent news network with an award-winning presence in both print and digital media. We are the publishers of trusted national news brands Hwananchi, The Citizen, and Mwanaspoti, available in both print and digital formats. We operate the Mwananchi Digital suite of products, including MwanaClick, and are actively expanding into innovation-driven and event-focused ventures.
At the heart of everything we do is our audience. We are audience-led, market-driven, and committed to delivering exceptional experiences across every customer touchpoint. From high-quality journalism to seamless digital engagement, our mission is clear: to empower the nation through content that informs, connects, and inspires.
Job Opportunity
We are now looking for a passionate and highly experienced individual to join our team in the role of:
Digital Marketing & Audience Experience Executive
Job Purpose
As our Digital Marketing & Audience Experience Executive, you will be at the heart of MCL’s digital transformation. Your mission is to drive our audience growth, converting our prospective readers into a loyal digital subscriber base. You will own our digital marketing initiatives, from strategic campaigns to deep data analysis to engage our audience, grow our revenue, and solidify our position as Tanzania’s leading independent news network. This role is pivotal to our future, and we are looking for a creative, analytical, and collaborative individual to join us on this exciting journey.
Main Responsibilities
Digital Campaign Strategy & Execution
- Develop and execute innovative digital marketing campaigns (including for new products and evergreen content) that align with MCL’s vision and drive revenue goals.
- Lead paid marketing strategy and execution across all social media (Meta, TikTok, etc.) and search platforms (Google Ads) to acquire new subscribers and grow.
- Oversee and optimize SEO and SEM strategies to enhance online visibility, drive targeted traffic, and improve search rankings.
- Collaborate with content teams to develop a cohesive digital content strategy that supports marketing objectives and audience engagement.
Audience Experience & Conversion Optimization
- Map and optimize the end-to-end customer journey, creating seamless transitions for readers moving from print to digital subscriptions.
- Work with internal Tech and Content teams to improve conversion rates through A/B testing, landing page optimization, and other on-growth tactics.
- Manage and grow our email marketing channel, including template design, content creation, list segmentation, and performance tracking to nurture leads and enhance customer relationships.
- Employ marketing automation tools to improve efficiency in email scheduling, social media posting, and lead nurturing workflows.
Data Analysis, Reporting & Insights
- Utilize data tools to monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders and senior leadership.
- Create and maintain automated dashboards to track key metrics (traffic, conversion rates, CPA, ROAS) in real-time.
- Conduct post-campaign analysis to measure effectiveness and inform future strategies.
Innovation & Collaboration
- Work closely with diverse teams (Content, Tech, Sales) to ensure the seamless execution of all digital initiatives.
- Stay current with emerging trends, tools, and opportunities in the digital marketing world, bringing fresh and innovative ideas to the table.
Who You Are
- You are a data-driven storyteller, able to translate numbers into actionable insights and compelling campaign strategies.
- You are obsessed with the customer journey and constantly seek ways to improve the user experience.
- You are both a strategic thinker and a hands-on executor, comfortable with both planning and implementing campaigns.
- You are a natural collaborator who thrives in a cross-functional team environment.
- You are curious and proactive, always learning about the next new trend or tool in digital marketing.
Requirements
- 3+ years of experience within growth and digital marketing.
- Strong analytical skills and ability to leverage data to identify actionable insights and optimize campaign performance.
- Knowledge of Paid Search bidding, targeting, and optimization.
- Familiarity with tag management & app tracking setup and troubleshooting.
- Experience working with performance marketing metrics and platform reporting.
- Experience in experimentation, A/B testing, and testing new channels is a plus.
- Proven track record of increasing traffic and customer conversion through targeted and accurate campaigns.
- Google and Bing Ads certified.
- Strong organization and problem-solving skills.
Note: Only shortlisted candidates will be contacted. Women are highly encouraged to apply. MCL is an equal opportunity employer.
Application Process
Interested and qualified candidates should apply online via our career portal https://careers.mcl.co.tz or email their application to [email protected]. All applications should be in PDF format. Women are highly encouraged to apply. MCL is an equal opportunity employer.
