YAS

Nafasi ya kazi :- Super App Specialist at Mixx by Yas June 2025

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Let’s grow together—become our Super App Specialist at Mixx.

We are seeking a motivated individual with 2–3 years of experience in digital marketing, user support, or app-related roles. This position focuses on executing marketing or CVM campaigns, ideally for mobile apps or digital platforms.

Educational requirements:

  • Bachelor’s degree in Business, Marketing, Computer Science, Information Technology, or a related field.

Core responsibilities

  • Execute user acquisition campaigns across digital, social, and traditional channels.
  • Implement engagement strategies including:
    • Push notifications
    • Rewards
    • Gamification
    • Loyalty programs
  • Run BTL, ATL, and CVM activities to boost adoption and user stickiness.
  • Support marketing efforts with campaign materials, event execution, and user communication.
  • Collect and analyze user data from analytics tools to inform decisions.
  • Monitor market trends and compile competitive insights.
  • Identify and escalate adoption or engagement challenges.
  • Collaborate cross-functionally on Super App projects and timelines.
  • Support mini app integration and testing to ensure smooth functionality.
  • Assist in resolving technical, design, and experience-related issues.
  • Recommend and implement UI/UX enhancements for better navigation and usability.
  • Promote features like gamification and personalization to position the app as a lifestyle platform.
  • Ensure accessibility features for all user segments.
  • Deploy marketing campaigns (ads, activations, events) to drive visibility.
  • Run educational and CVM initiatives such as:
    • Tutorials
    • Demos
    • Targeted communications
  • Manage content distribution across platforms for consistent messaging.
  • Support iterative testing and feature optimization based on feedback.
  • Execute enhancements to improve user journey and app performance.

Core competencies

  • Proficiency with analytics tools (e.g., Google Analytics, Excel, SQL) to track and report user data.
  • Familiarity with mobile app ecosystems (iOS, Android) and basic testing processes.
  • Basic knowledge of content management or digital marketing platforms for campaign execution.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively in a cross-functional team.

Apply now

If this description corresponds to you, grow with us by applying before June 23, 2025.

How to Apply:

Job type Full-time Job, To submit your application, please follow the link provided below.

CLICK HERE TO APPLY

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