NEW JOB OPPORTUNITY-Brand Manager, Partner Brands at Serengeti Breweries Limited

Job Description :

Context/Scope:

Serengeti Breweries Limited (SBL) is a fully integrated
beverage business in Diageo Africa (supply and demand for beer and
spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the
largest business unit in Diageo Africa and the second largest listed
company on the NSE in Kenya. SBL operates exclusively in Tanzania and is
the second largest beer company with a market share of around 20%.

SBL was incorporated in 1988 as Associated Breweries
Limited and changed its name to Serengeti Breweries Limited in 2002, and
commenced commercial operations in 1996 with one brewery in Dar es
Salaam. 51% of the company was acquired by EABL in October 2010 and has
three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is Serengeti Premium Lager. Other brands
in the portfolio include Tusker Lager, Guinness, Kibo Gold, Pilsner and
Senator. Headquartered in Dar es Salaam, SBL is also the distributor of
several global Diageo international renowned spirits brands such as
Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.

Scope of the role

The role is to lead the Brand and activation strategy for
the Premium Spirits portfolio – end to end i.e. crafting effective
marketing / brand strategies, followed through with excellent trade
execution, that will aid Diageo in meeting its annual business
objectives.

The role focuses on strong collaboration across the
Marketing, Customer Marketing and Sales functions (incl. Key Accounts),
ensuring clear communication with regards to planning and execution of
the Spirits portfolio

Purpose of Role

To develop, lead and implement proven marketing brand plans, as a
result of good planning and collaboration with Customer Marketing and
Sales in order to grow the Premium Spirits portfolio within Tanzania.
This role extends across both ATL & BTL, therefore covering the full marketing and commercial process.
Collaboration with other functions such as Customer Marketing,
Supply and Finance, is key, to lead the portfolio, along with crafting
internal brand advocates.

Complexity

SBL operates in a highly competitive and dynamic environment across a vast geography.

Since the sachet ban, the market has shifted tremendously
resulting in alternative formats of spirits being selected. With
pressure on disposable income, consumers are consistently evaluating
their purchase decisions, placing a larger emphasis on brand value and
salience.

Leadership Responsibilities and Decision-making rights

To champion the Premium portfolio brand planning process,
identifying opportunities for growth, in collaboration and consultation
with the Head of Spirits
Handling and leading the Brand execution process, in collaboration
with Customer Marketing and Sales to achieve Spirits objectives across
all regions
P&L Management of the Premium spirits portfolio, providing insights into the overall Spirits portfolio planning process

3-5 Accountabilities

Development of the annual Marketing business plans for the Spirits
portfolio, in consultation with the Head of Spirits. This is in relation
to brands that are assigned A&P as a result of the planning
process.
Creation, management and execution of activation plans across both
ATL & BTL. This includes briefing, managing and evaluation of the
agencies’ performance across the objectives set out and approved in the
respective brand strategy.
Measurement & Evaluation of all activities, consistently, to establish takeaways and best practice.
Shopper planning & execution within Key Accounts (On-Trade and
Off-Trade). This ranges from the development of bespoke cocktail menus,
and shopper planograms to improve the consumer experience of the Spirits
portfolio
Budget tracking and information management across the Spirits
portfolio, whilst providing updates / reports to the Head of Spirits