Background
Heifer International is a global development organization on a mission to end hunger and poverty in a sustainable way. Working with farmers and their communities to identify and invest in business opportunities that deliver living incomes, Heifer International creates solutions to local challenges designed to build inclusive, resilient economies. Since launching in 1944, Heifer International has assisted more than 39 million households, with millions more now on a pathway to Sustainable Living Income. Heifer’s development journey in Tanzania started in 1974 as an outcome of the Tanzania and USA bilateral relationship. Since its establishment, Heifer has managed to transform the lives of more than 1 million smallholder farm families through the distribution of livestock to pro-poor farming families, strengthening access to the local market through business, market structures and infrastructural development, and public and private sector engagement for sustainable project development. The focus is on pro-poor wealth by creating value chains that exploit the social capital of communities to stimulate market development for ending poverty and hunger in Tanzania.
Specifically, between February and June 2023, Heifer Tanzania is planning is planning to undertake the following activities: – Create public (including youth) awareness on the importance of Youth Engagement in Innovative Agriculture in Tanzania
i) Conduct press conference and engage social media to create awareness on youth engagement in innovative agriculture (in collaboration with line ministries and agencies)
ii) Develop Information Education & Communications (IEC) and promotional material
iii) Develop and/or promote youth relevant Television/Radio media program
iv) Support facilitation of partnership meetings to build synergies in promoting youth engagement in Agriculture II. Promoting Youth Engagement in Innovative Agriculture through AyuTe Challenge (Award)
i) Coaching the best 5 selected youth agri-businesses
ii) Award (prize) to the best 3 winners
iii) Facilitating Award Event/ Meeting
Ill. Support / awardees’ projects to accelerate growth through facilitated access to Business development services and key service providers, financing, technologies and market
i) Facilitate further coaching and mentorship of the awardee businesses
ii) Facilitate business linkages/ better access of the awardee businesses to Business development services and key service providers, financing, technologies and market
iii) Monitoring, evaluation and report writing
To ensure swift implementation of this project, Heifer Tanzania is seeking a solid and relevant experienced firm to organize a Country-level AyuTe Challenge for 3 months with following Terms of Reference and deliverables: –
Required Expertise
Required expertise, skills, and knowledge are as follows:
- A minimum of 10 years’ experience with a proven professional record working in organizing the competition.
- The consultant should have a relevant educational background in Agribusiness and Journalism or Mass
Communication or Marketing or Public Relation and an ability to work with a diverse range of stakeholders. - Excellent spoken and written English and Swahili
- Experience building positioning strategies for organizations/events, engaging youth, expert, and donor audiences.
- Proven record delivering highly visible competitions/events, securing local, national, and regional coverage.
- Good understanding of the issues relating to Youth Innovation and Agriculture.
- Fast, accurate, creative, and versatile writing skills, including for digital media.
- Strong ability to see newsworthy stories quickly and easily.
- Experience in creating and engaging social media assets and image editing
- Strong national and regional media contacts and demonstrable experience getting stories picked up by print and broadcast.
Application process
Heifer International Tanzania invites qualified firms to apply by submitting a comprehensive proposal with both technical and financial sections. The submission should precisely explain how the competition will be organized and executed. The submission should explicitly demonstrate the steps, implementation approach (methodology) and strategy, detailed competition plan and budget. The bidder should submit this proposal by 10th February 2023 at 05:00 pm through [email protected]. All inquiries in response to the request for proposal must be submitted in writing through electronic mail to: [email protected] and must be received by 4th February 2023.
