Manager Digital Marketing.
The
Manager Digital Marketing has the overall responsibility of overseeing
all digital strategic communications with external audiences by working
closely with the Reliance team to identify and maximize opportunities
that will bring the Company mission and achievements to life.
This
should be achieved through a diverse mix of marketing, advertising, and
media campaigns using the full range of traditional and digital tools
available.
Job descriptions include but are not limited to:
- Designing
and implementing Reliance’s digital marketing strategy in accordance
with the Companys strategy and business objectives. - To act as the strategic lead for all communication including media engagement, pro-active and re-active
- Creating
and managing the online presence and communication by maintaining
social media accounts, as well as other new media executions, digital
landscape, and trends.
- Overseeing
the nature and tone of content, and adherence to branding, across the
Companys digital channels, in consultation with the IT Manager and
Operation team. - Creating solution-driven ideas that will make use of digital innovations to meet the needs of clients.
- Managing Company media and PR strategy, including responsibility for all major PR campaigns in line with Company strategy.
- Developing and implementing communications policies, as well as establishing house style and branding guidelines.
- Spearhead
the strategic and tactical execution of marketing campaigns and
activities, including advertising, public relations, events, and
promotions. - Developing and implementing performance metrics and tracking tools to monitor and measure results.
- Managing production and dissemination of all marketing and communications material in line with the branding guidelines.
- Collaborate
with the operation, agents, and broking departments to create and
implement effective go-to-market strategies for new and existing
products. - In cooperation with Finance, the department prepare, manage, and deliver the digital marketing and communications budget.
- Reviewing new technologies and keeping the Company at the forefront of developments in digital marketing.
- Planning
and executing digital marketing and advertising campaigns across a
range of both traditional and non-traditional platforms.
Qualifications and Experience
- Graduate in insurance, marketing, business administration, IT, Computer studies, or related fields.
- Minimum of 3 years’ experience that shows the use of skills necessary to execute this position.
- Demonstrable
experience in planning and executing digital marketing and advertising
campaigns across a range of both traditional and non-traditional
platforms. - Good language
Mode of Applications
If you have the necessary qualifications and experience, please send your and academic certificates to [email protected] or the addresses below:
Chief Executive Officer
Reliance Insurance Company Ltd
P. O. Box 9826
Dar es Salaam
The deadline for the application will be on 24 th December 2021.
