REQUEST FOR EXPRESSION OF INTEREST: FOR PROVISION OF DIGITAL MEDIA MANAGEMENT AND MEDIA MONITORING & REPORTING SERVICES
REFFERENCE NO. 0010007748.
East African Crude Oil Pipeline (EAC OP) Limited [COMPANY}, is mandated with the construction and operation of a buried, cross-border pipeline to transport crude oil from the Lake Albert area in Uganda to the eastern coast of Tanzania for export to international markets. The pipeline will run from Kobaale in Hoima District, Uganda, to Chongoleani, Tanga Region, in Tanzania. shall be 1,443 kilometers {km) long, of which 296 km will be in Uganda occupying a 30-meter-wide comfort.
The company plans digital media presence and to conduct media monitoring exercise to enhance its digital media communication as such it requires to contract an experienced specialized company to perform this role in bath Uganda and Tanzania.
East African Crude Oil Pipeline limited invites experienced and reputable service providers to express their interest in providing digital social media management a media intelligence service agency/ies
BRIEF DESCRIPTION OF THE SCOPE OF WORK:
EACOF is seeking, digital media management and o media intelligence service agency/ies to undertake the following services among others:
a) Digital Media Strategy implementation and advise on improvement, Content Management, Target audience profiling, Media planning, Content development, Creative banners, Status updates, Audience engagement, Event promotions, social reputation management to increase visibility.
b} Media Intelligence service that con provide in-depth media monitoring (mainstream and digital media) and reporting services which will be used to enhance the Projects understanding and external communications as well as relations.
c} Generally, Media monitoring and reporting and advisory on how best these may help EACOPs Strategic Communication Framework for effective external communication with focus on the content management and communication related engagement.
d) Real-time daily monitoring of media, including online, newspapers, radio, television and social media and any other relevant platforms in 5 languages, thus English, Swahili, French, Chinese and Maasai.
E) Providing the Al web listening and social network monitoring platform including:
24/7 Access to a password protected, online customizable and interactive platform [preferably with a mobile application} for users to access with unlimited search. Access to the Platform is not limited in terms of the number of people to access it.
Ability lo forward media coverage via the platform, email, SMS or what’s app or any other digital communication application
f) Engage and Influence
- Social Media publishing – Provide o social media management tool with platform for social media publications review, approval, and publishing scheduling as well as engagement management and monitoring.
- Ability to perform searches on the database based on keywords. concepts, or using Boolean search terms.
G) Distribute and Alert
- An editable and a multiform at sharable real time newsfeed.
- Daily email and App alerts and overview reporting of media mentions related to the Project.
- Daily email and App alerts and overview reporting of global and local current news.
- Ability to customize alerts per user.
h) Analyze and Report
- Create comprehensive daily, weekly, monthly, quarterly, biannual and annual reports filled with AL powered insights, providing real-time monitoring, analysis, and benchmark of media coverage through analytical tools, automated reporting and data extraction possibilities in different formats through queries. Integrate quantitative dole with qualitative analysis
- Ability to select through the platform time-period of analysis: per day, week, month, and selected dates.
- Build-in editable and shareable dashboards to inform key stakeholders.
- Unlimited search and Ability to create unlimited data tracking, statistical breakdown, and graphical analyses on any coverage on an adhoc basis.
i) Customer Service
- 24-hour emergency online support; during and off-business hours.
- Training on how to self-manage, troubleshoot, adjust search/monitoring requirements and access/interpret data, and share data, newsfeeds and or reports.
NB: A service provider can apply for one or all services.
MINIMUM REQUIREMENTS:
Organizations expressing their interest are invited to document their request with:
- Proof of experience in providing relevant services.
- Proof of registration as a company of organization in Uganda and / or Tanzania including business licenses.
- Proof of registration with the Uganda and/or Tanzania Revenue Authority and Tax (TRA) Clearance Certificate for the latest year available.
- Registration or approved application with the local Supplier Service Provider [LSSP) database at the time of submission of the response to this expression of interest is strongly recommended.
- Compliance with Petroleum Local Content Regulations in Tanzania and Uganda.
Interested organizations with the ability, capacity, and resources to provide any of the services listed above should express their interest by sending (together with the documents slated in the above section) and email to [email protected] (max, email size TOMB) on or before 30″ June 2022 before 1700 hours East African Time (EAT). Email subject should be 0010007748.
Note: The EACOP Co will review and assess the documents provided by the interested companies to derive a list of prequalified companies. Only prequalified companies will receive, subject to the signature of Non-Disclosure Agreement {NDA}, an invitation to submit a proposal in furtherance of the Request for Proposal process.
All Expressions of Interest should be submitted in the English Language.
